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NEWS | Keen Footwear Launch Harvest Certified Program
NEWS | Keen Footwear Launch Harvest Certified Program

NEWS | Keen Footwear Launch Harvest Certified Program

Keen, the global footwear brand on a mission to make the outside inclusive and accessible to all – announced today that it will expand it’s  Detox the Planet Initiative with the debut of the Keen Harvest Certified Program, a tiered program designed to reduce industrial waste by upcycling it into shoes.

Keen footwear

The initiative builds on Keen’s growing Harvest offering, providing transparency into how much industrial waste is upcycled into it’s shoes. The goal is to relieve pressure on global landfills and minimize the use of virgin materials and lower greenhouse gas emissions.

Keen intends to share the details of this process beginning 2022.

“We first launched Harvest products 15 years ago using industrial waste from the rice industry,” said Erik Burbank, vice president of The Keen Effect.

“Harvest is about upcycling industrial waste that would otherwise go to landfills, instead creating something new and useful while lowering the demand for new material in the production process. We’re certifying Harvest products to provide both transparency to fans and to demystify as well as encourage other brands to help attack the industrial waste problem.”

It is widely estimated that 97% of waste comes from industrial sources vs. approximately 3% from post-consumer sources. Much of the world’s solid waste goes directly to landfills, a leading source of man-made methane, an incredibly potent greenhouse gas.

“Less waste in landfills, less virgin materials sourced, less greenhouse gasses emitted – it’s a trifecta of benefits for the planet,” continued Burbank.  “We’re continuing our research on new Harvest materials, refining the overall model, and plan to open-source the program in early 2022. This isn’t about creating a competitive advantage for Keen.

We hope to see other brands adopt and even improve on what we’re doing and in turn, share their learnings with others.  We need to work collectively if we want to create real change.”

Keen footwear

Specifically, the KEEN Harvest Certification Program features three levels of certification: Gold (greater than 50% upcycled materials); Silver (greater than 25%);  and Bronze (greater than 10%). The ratings provide transparency to the percentage of waste upcycled into shoes. The first shoe with this certification, the Howser Harvest, is Gold certified using upcycled car seat leather in 80% of the upper, launched in December 2021.

For spring 2022, The Harvest Collection will expand with the Howser Harvest Sandal for men and women; Elsa sneakers for women; and additional Howser Harvest slip-on and lace-up styles for men and women.

Select new models will feature upcycled waste coffee grounds. This keeps coffee grounds out of landfills where they create methane, a greenhouse gas known to be more harmful than carbon dioxide, another greenhouse gas that contributes to climate change.

For other great footwear to suit your outdoor adventures, check these out!

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Shell loves all things travel and outdoors and is a nature-loving, comfy-camping kinda girl. Shell started the Camping with Style blog after a serious snowboarding accident which left her with a broken back. Despite this she used the outdoors and healing power of nature to aid her recovery and she continues to spend time outdoors whenever she can.

From open water swimming, snowboarding and kayaking to hill walks and meditation, Shell shares her travels and microadventures here on the blog and in various publications she’s written for, Shell has a particular interest in promoting wellbeing and the many benefits of nature therapy.

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